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Rosa América
Rosa is 63 years old. She is divorced and lives alone in Santo Domingo. It is one of the country’s youngest cities and has now become the connection point between Sierra and Costa de Ecuador. It is a special place, known not only for its rich ethnicity but also for the unusual landscapes found at the entrance to this beautiful city. Santo Domingo de los Colorados now belongs to the recently formed province of Santo Domingo de los Tsáchilas. Santo Domingo’s main festival is celebrated with an influx of visitors that engage in commercial and cultural exchange. A big fair takes place on the premises of the Asociación de Ganaderos where the best examples of breeds and crossbreeds raised on the region’s farms are shown in competitions.

Despite having only completed a primary school education, this hard-working woman has managed to survive. For the past thirty years, she has been selling clothing and household items such as sheets and quilts. With this income, she lives a modest life and despite the fact that she works six days a week and often carries large bags of clothing, she is optimistic. She has raised working capital through credit, and this time she requires a loan to invest in merchandise because the school season is very good for sales and she plans to take advantage of it.

Competition has increased as now there are more merchants on the street. However, Gloria believes that by making this investment, she will have a wider variety of products to offer and in this way, she will maintain and perhaps even increase her clientele.
View original language description ↓
Rosa es una mujer divorciada de 63 años que vive sola en "Santo Domingo" que es una de las ciudades más jóvenes del país, actualmente se ha constituido en el punto de enlace entre las región Sierra y Costa del Ecuador. Es un sitio privilegiado, no solo por la riqueza étnica, sino también por los paisajes inusitados que se pueden encontrar desde el ingreso mismo a esta bella ciudad. Santo Domingo de los Colorados pertenece actualmente a la provincia de Santo Domingo de los Tsáchilas, recientemente conformada. La fiesta principal de Santo Domingo, se celebra con un movimiento intenso de visitantes, intercambio comercial y cultural. Una gran feria tiene lugar en las instalaciones de la Asociación de Ganaderos, allí se muestran y compiten los mejores ejemplares de las distintas razas y cruces que son criados en las haciendas de la región.

Esta mujer trabajadora únicamente ha cursado la educación primaria, pero a pesar de ello ha sabido subsistir. Desde hace treinta años se dedica a vender ropa y artículos para el hogar como sábanas y edredones. Con esto ella lleva una vida modesta y a pesar de que el trabajar seis días a la semana y muchas veces cargar grandes fundas de ropa ella es optimista. Su capital de trabajo lo ha logrado mediante créditos, y esta vez requiere uno para invertir en mercadería ya que la temporada escolar es muy buena para las ventas y la cual va a aprovechar.

La competencia se ha incrementado, ahora hay más comerciantes en la calle pero Gloria cree que con esta inversión ella podrá tener mayor variedad de productos y mantener su clientela y quizás incrementarla.

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,200
    Average annual income
  • 33
    View loans »
    Ecuador Loans Fundraising
  • $23,448,500
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,050 helped Rosa América to purchase merchandise for street vending.
100% repaid
Repayment Term
11 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Apr 26, 2012
Listed
May 23, 2012
Currency Exchange Loss:
N/A
Ended:
Feb 15, 2013