Zahara is a single mother from northern Israel. She decided to earn a decent living for her family and develop a profession she loves. Zahara took training and certification courses in hair styling and makeup artistry. After opening a business activity, gaining experience, developing a strong customer base and reputation, Zahara has decided to expand her enterprise.
Zahara needed this loan to purchase mirrors, a hair styling station, a closet, shelving and hair styling supplies.
Zahara is continuing to take professional courses and receive business consultation. She wants one day to expand her business and specialize into a bridal salon.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.