Ivtisam is a 38-year-old mother of four from Shaab in northern Israel. Several years ago when her husband lost his job, Ivtisam was determined to develop an income-making activity and help her family during this difficult period. She began selling cosmetics and clothing items from her car, a mobile store. Her business began making a decent profit and she decided to move her enterprise to a permanent location. Ivtisam found an excellent location for her store. She continues to hold onto her loyal customers and is drawing new clientele thanks to her excellent reputation. She offers delivery services for purchases and is selling clothing, undergarments, costume jewelry and gift items.
She needed this loan to purchase an air conditioner, an awning for her store entrance, stock and a delivery car.
Ivtisam wants to continue to invest in her business. While her husband found a steady job, her addition to the family significantly improves their monthly balance each month. In the future, she wants to publicize her business.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.