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Guadalupe, 45, lives in a house she owns with her family group composed of her forty-three year old husband who works as a watchman and their three children who are 17, 12 and 11 years old. She’s been a merchant for several years. She has a store she’s managed to establish with much effort and dedication. In addition, she also has other businesses like selling ‘pupusas’ [stuffed corn griddle cakes] and bread. It’s worth stressing that she’s a very enterprising, hardworking woman who works tirelessly because what’s most important to her is that her children have better conditions than what she and her husband have had.

All this has motivated her to work even harder because her husband’s watchman’s salary is insufficient to cover all household expenses which are higher every day. She stocks a variety of products in her store like sugar, salt, snacks, oil, beans, bread, sardines, etc. Keeping it well-stocked allows her to attract many people who request her products and always find what they are looking for and get good service from Guadalupe.

Like all enterprising women, she’s made the decision to ask INTEGRAL for this loan to invest in her business; she will purchase merchandise at wholesale like beans, oil, sardines, sugar, salt, bread, condiments and other products that are attractive to customers. She has full confidence that with her work and with help from God and this institution she will reach her dream of giving her family better living conditions that are different from the ones they have now.
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Guadalupe tiene 45 años de edad, y habita en casa de su propiedad junto con su grupo familiar que está conformado por su esposo de 43 años, el cual tiene un empleo como vigilante, y sus tres hijos de 17, 12 y 11 años. Ella se dedica al comercio desde hace varios años. Posee una tienda la cual ha logrado establecer con mucho esfuerzo y dedicación. Además de su tienda también atiende otros negocios como la venta de pupusas y de panes. En fin vale la pena recalcar que es una mujer muy emprendedora y trabajadora que no se cansa de trabajar ya que para ella lo más importante es que sus hijos tengan mejores condiciones a las que ella y su esposo han tenido. Todo esto la motiva a trabajar más duro ya que con el salario de su esposo como vigilante no es suficiente para cubrir los gastos del hogar que cada día son mayores. En su tienda hay variedad de productos tales como: azúcar, sal, golosinas, aceite, frijoles, pan, sardinas, etc. El mantener su negocio surtido le permite atraer a muchas personas a solicitar sus productos ya que siempre encuentran lo que buscan y reciben un buen trato por parte de la señora Guadalupe. Como toda mujer emprendedora a tomado la decisión de solicitar este crédito a INTEGRAL para invertir en su negocio en la compra de mercadería al por mayor como: frijoles, aceite, sardinas, azúcar, sal, pan, condimentos y de mas productos que son atractivos para los clientes. Tiene plena confianza que con su trabajo, la ayuda de Dios y de esta institución logrará su sueño de dar a su familia mejores condiciones de vida diferentes a las que tienen actualmente.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 846
    View loans »
    El Salvador Loans Fundraising
  • $28,256,250
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $700 helped Guadalupe to buy merchandise to stock her store.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Apr 19, 2012
May 20, 2012
Currency Exchange Loss:
May 17, 2013