Janet is a 40-year-old married woman. She has 3 children with ages ranging from 16 years to 19 years. She describes herself to be a determined and customer friendly oriented woman. She operates a food stall where she sells fish. She has been involved in this business for 4 years. Her business is located within a municipal market and her primary customers are retailers. She describes her biggest business challenge to be seasonal shortages of fish from the sources. She will use the Kes 20,000 loan to buy fish. Her business goal is to be a supplier of fish to major towns in Kenya.