John is a forty-one-year-old married man who lives in Fort Portal, Uganda. He is charged with the responsibility of looking after the family. He trades in cattle. He buys at a relatively low price from farmers in the countryside and then transports these cattle to town and sells at a very good profitable price.
He has personal goals of educating his children and building a permanent house. He faces hardships of price fluctuations, high fuel and transportation costs and inadequate capital to purchase enough stock. However, he has a vision of expanding his business to new markets and buying his own lorry. John needs money to buy cattle for resale.