Rosita started sewing and weaving to generate income to support her home. When she saw the need in the market, she opened a general store where she offers all types of products for basic family needs. In her store, Rosita is known for offering very good products and offering very good service. This has allowed her to have a lot of customers and guarantee good sales. She has the difficulty of having to take care of her father. He is very ill and elderly. This prevents her from keeping her business open as much as she would like to for her customers. Despite this, her business' good reputation has made her customers continue to buy from her and helped her business grow little by little over time. Due to the fact that her business doesn't have enough products, Rosita is seeking a loan of PHP 7,000 to purchase sacks of rice, oil, snack food, and canned goods to offer the community.
Rosita hopes that this will make her business grow even more and help her improve her and her family's quality of life. She dreams of having a big business that will guarantee good income and thus avoid the financial difficulties she has encountered, and she hopes to keep progressing in life.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.