Juma is a 34-year-old married man with one child living in Kasese, Uganda. He has been in the coffee business for seven years. The business is very profitable. His hardships are price fluctuations, inflation, and inadequate capital to purchase inventory, as the demand for export is very high. His personal goals are educating his children and building a permanent house. His business goal is to expand the business into new markets. Juma wants money to buy coffee for resale.