Sahir is a 35-year-old mother of two from Nazereth. For years she worked for minimum wage as a cashier. All the while, she took cosmetics and stylist courses through Wizo. She then used her skills to create a business: Sahir opened a hair and cosmetics salon. She has gained a loyal and ever growing customer base and now Sahir wants to expand the services she offers.
She needs the loan for an additional hair and styling station, to purchase a washing station sink and chair; coloring, shampoo and conditioning supplies; cosmetics and a solar heating unit.
In the future Sahir wants to hire additional staff and gain further expertise in specialty styles. She wants to develop her salon into a full spa with a range of beauty treatments.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.