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Ruth Estela
Ruth began her business with money given to her as a gift by her husband who works as head of imports at the Boyacá stores. Business has gone so well for her that now she is a wholesaler. She manages the business by herself but has salespeople who earn a commission on sales. The products she sells are clothing and costume jewelry, which are good selling products among her customers. Since her trade has a high demand there is a lot of competition, but she continues to get ahead. She also is inspired by her children who are school-aged. With the loan she plans to buy merchandise to expand her business.
View original language description ↓
Ruth empezó su negocio con un capital que le regalo su esposo, quien trabaja en como jefe de importaciones en almacenes Boyacá. Le ha ido tan bien que actualmente ya es mayorista. El negocio lo administra ella sola pero tiene vendedores que ganan un porcentaje de dinero de acuerdo a sus ventas. Sus productos como la ropa, bisutería son de fácil aceptación para los cliente por eso tiene acogida. Como su negocio es el comercio el cual tiene mucha demanda su dificultad es la competencia pero sigue adelante. Su inspiración también son sus hijos quienes estudian en la escuela. Con el préstamo va a adquirir más mercaderías con lo cual desea crecer en su negocio.

Additional Information

About Banco D-MIRO

Banco D-MIRO is a microfinance institution that serves the most vulnerable sectors of Ecuador’s economy. It offers very small loan sizes without requiring collateral, expanding access to borrowers who would not otherwise be able to access capital to start and grow their own businesses. It also specifically targets borrowers who are excluded from formal financial systems due to race, ethnicity, gender, disability or illness.

About Ecuador

  • $10,600
    Average annual income
  • 94
    View loans »
    Ecuador Loans Fundraising
  • $25,071,700
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD
A loan of $1,575 helped Ruth Estela to buy clothing and costume jewelry.
Repayment Term
14 months (Additional Information)
Repayment Schedule
Apr 5, 2012
May 13, 2012
Currency Exchange Loss:
Jun 12, 2012