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Hena Raquel
Hena, 77, worked in an office and when she stopped doing so she separated from her husband. Everything became very difficult and this is how in order to generate income she relied on a girlfriend who supplied her with some goods for her to sell. Hena started her business overcoming everything because selling cosmetics and other merchandise wasn’t easy because she wasn’t accustomed to this. But she did it visiting her coworkers and gradually built up a clientele among them. She’d sell on credit and as she collected payments she’d spend it buying downtown to respond to orders.

Five years ago she became associated with firms that sell their products via catalogues; she’s with four of them and used income to set up a miscellany store. She bought display cases and stocked them and lately has been selling merchandise independent from the catalogues and is able to stay in business buying items that are on special in order to offer competitive prices so that her customers are able to buy from her.

She sells mainly on credit she extends to her clientele and the money is recuperated in a period of about two months depending on the amount of merchandise and the amount of financing. Because she lives renting with her son, she has inventory that she displays at her sister’s house which is near her house.

Hena is a very hardworking woman who also earns monthly income which is a profit or percentage she gets from the city’s regional lottery where people who buy from her hope to win a house or a car. Her clientele in this business are people who buy repeatedly so she considers them to be regular customers.

She is applying for a Kiva loan at present, her fourth financing with Fundación Mario Santo Domingo that she’ll use to buy good quality merchandise brought from the city of Bucaramanga in Santander Department because good quality leather goods like shoes are made there, also clothes and items she has orders pending for Mother’s Day which is a day when her customers want to be elegant and honor the most beloved being on earth: The Mother.
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Hena de 77 años trabajaba en una oficina y cuando dejó de hacerlo y se separo de su esposo, todo se puso difícil; así fue como, para generar ingresos se apoyó en una amiga, quien le suministró algunos productos para que los vendiera. Hena comenzó su negocio, sobreponiéndose a todo, porque no era fácil vender cosméticos y otras mercancías, a las que no estaba acostumbrada, pero lo hizo visitando a sus compañeras de trabajo y con ellas gradualmente fue ganando su clientela, recogiendo el dinero de sus ventas a crédito y comprando en el centro de la ciudad, para responderle a sus pedidos. Desde hace 5 años se vinculó a empresas que venden productos mediante guías especializadas, pasando por 4 de ellas, con sus ingresos logró adecuar su miscelánea, comprando vitrinas y surtiéndola y últimamente vende mercancías de manera independiente de los catálogos y se sostiene comprando a precios de oportunidad, para ofrecer productos competitivos, que su clientela pueda comprar. Ella vende principalmente a créditos, que otorga a su clientela y el dinero es recuperado en un plazo promedio de dos meses, dependiendo de la cantidad de mercancías y el valor del financiamiento. Aunque vive arrendada con su hijo, tienen inventarios que exhibe en casa de su hermana, en un lugar cercano a su vivienda. Hena es una mujer muy trabajadora y adicionalmente tiene ingresos mensuales, producto de la ganancia o porcentaje que le deja la rifa regional de la ciudad, en la que la gente que le compra, aspira a ganarse una casa y un carro. Su clientela en este negocio son personas que usualmente le compran y que los considera como fijos. En la actualidad está aplicando a un credikiva, cuarto financiamiento que hace a la Fundación Mario Santo Domingo, mediante el cual comprará mercancía de buena calidad, traída desde la ciudad de Bucaramanga en el departamento de Santander, pues allí trabajan con excelente calidad los productos de cuero como calzado y también la ropa, artículos que están encargados, a propósito del día de las madres, que se acerca, y que es el día en que toda su clientela quiere estar elegante y homenajear al ser mas amado del universo terrenal: La madre.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 246
    View loans »
    Colombia Loans Fundraising
  • $13,479,900
    Funds lent in using Kiva
  • 1,756.0
    Colombia Pesos (COP) = $1 USD
Expired
A loan of $700 helped Hena Raquel to buy leather goods like shoes and also to buy clothes.
Repayment Term
21 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Apr 18, 2012
Listed
May 8, 2012
Currency Exchange Loss:
Possible
Expired:
Jun 7, 2012