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Liseth
Liseth is 25 years old. She lives with her husband and three children, who are between 2 and 6 years old, in the town of Malambo, twenty minutes from the city of Barranquilla. There she carries out two business activities which make her income. She sells cosmetics to order and also sells electrical and electronic parts. She decided to venture into the latter business because she saw the opportunity to sell this type of products as her husband fixes electrical equipment that is gradually being replaced by electronics. Later, in order to make more income and contribute towards the well-being of her household, she started selling cosmetics through specialized catalogs. She has gained more than 40 regular customers for this business and they gradually refer new customers to her which increases her orders. When her customers request a product, they hand over an initial down payment of 50%. They pay the rest of the sum on credit, making payments every 10 to 15 days. There are some customers who do not have the money to make the initial down payment for their order, however, and Liseth needs to have a cash fund available so that she can finance her credit portfolio and offer her customers better terms and conditions. This has become her main challenge as she doesn't have enough working capital to achieve it. For this reason, she is requesting a Kiva loan (her first loan from Fundación Mario Santo Domingo) which she will use to buy cosmetics from her catalog that are available at good discounts. She will also buy electronic parts that experience tells her have an easier turnover. She will also make the most of discounts which will allow her to sell to her customers on a better installment plan. This will boost her number of customers. In the meantime, she has a profitability on sales of at least 35% and an accounts receivable turnover period of 40 days. Based on these financial indicators, we predict her business growth and that she will start being able to have the resources she needs to make new profits so that she can improve her home and thereby increase her family's quality of life.
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Liseth de 25 años, vive con su cónyuge y sus tres hijos en las edades de 2 a 6 años, en el municipio de Malambo, a 20 minutos de la ciudad de Barranquilla. Allí desarrolla dos actividades productivas que le generan ingresos; por un lado vende cosméticos sobre pedidos de sus clientes y por otro comercializa repuestos eléctricos y electrónicos. Su idea de incursionar en esta última actividad nació porque vio la oportunidad de vender este tipo de productos, debido a que su cónyuge es técnico de aparatos eléctricos, que gradualmente van siendo reemplazado por la electrónica. Posteriormente en el marco de generar mayores ingresos que contribuyeran al bienestar de su hogar, incursionó en la venta de productos cosméticos mediante guías especializadas, lo que en la actualidad le ha generado más de 40 clientes fijos, que gradualmente refieren a nuevos compradores, haciendo crecer los pedidos. En su negociación sus clientes al hacer la solicitud del producto entregan una cuota inicial del 50% y la otra parte la pagan a crédito en plazos que oscilan entre 10 y 15 días. De esta manera hay clientes que no cuentan con su cuota inicial de pedido y ella requiere tener un fondo de efectivo para financiar su cartera de crédito y ofrecer unas mejores condiciones al cliente, lo cual se convierte en su principal desafió, porque no cuenta con el capital de trabajo para lograr este propósito. Esta es la razón por la cual acude a su credikiva, primer financiamiento que hace ala Fundación Mario Santo Domingo, con el cual comprará cosméticos que llegaron en su guía con buenos descuentos y repuestos electrónicos con los que surtir su otro negocio. El éxito de esta inversión es que con su crédito logrará tener inventarios con repuestos electrónicos, que la experiencia le dice que rotan mas fácilmente y también aprovechará descuentos que podrá vender a sus clientes en plazos mas efectivos y con ello estará potencializando el incremento de su clientela. Mientras esto ocurre, maneja una rentabilidad sobre las ventas no menores del 35% y una rotación de cuentas por cobrar de 40 días, indicadores financieros desde los cuales auguramos su crecimiento empresarial y el inicio de poder tener recursos que produzcan nuevas utilidades para mejorar su vivienda y con ello aumentar su calidad de vida familiar.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 163
    View loans »
    Colombia Loans Fundraising
  • $13,225,875
    Funds lent in using Kiva
  • 1,756.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $475 helped Liseth to buy catalog cosmetics that are available at good discounts and also electronic parts.
100% repaid
Repayment Term
12 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Apr 17, 2012
Listed
May 8, 2012
Currency Exchange Loss:
Possible
Ended:
Apr 18, 2013