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Martha Beatriz
Martha is a very optimistic and enthusiastic woman. She has three children who are already adults but she loves them a lot, as they do her. Martha's home is located in Parcona district, Ica, Peru. This district is noted for its hot climate and for the kindness of its inhabitants. Agriculture is an important business here, as is cotton growing. Whenever she has any free time, Martha enjoys chatting to her friends and neighbors in her neighborhood. She also likes to prepare her favorite dish which is the delicious 'ceviche' (fish marinated in citrus juice). Martha only managed to complete her secondary education but she would have liked to have studied to become a nurse.

Martha works in her business selling groceries and beauty products with a lot of enthusiasm. She works around 10 hours a day and can serve up to 25 customers a day. She believes that her business is doing well because she is very kind to her customers and also because she has a lot of faith and this helps her to make progress.

Martha is very grateful to Kiva lenders because, thanks to the help that they give her, she will be able to buy merchandise for her business such as groceries (rice, sugar, noodles, canned food, etc.) and beauty products. This will give her a larger variety of products to sell and she will be able to improve her income so that she can make progress and fulfill her biggest dream of growing in her business and making it bigger.
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Martha es una mujer muy optimista y entusiasta, tiene 3 hijos, los cuales ya son mayores de edad pero los ama mucho y ellos a ella también, su vivienda se ubica en el distrito de Parcona, Ica, Perú, este distrito se caracteriza por tener un clima cálido, así como también por la amabilidad de sus pobladores; también se realiza la agricultura y se cultiva el algodón. Cuando tiene un tiempo libre le gusta conversar con sus vecinas y amigas del barrio; asimismo le gusta preparar su platillo favorito el cual es el riquísimo Ceviche. Ella solo tuvo estudios secundarios pero le hubiera gustado estudiar Enfermería.

Con mucho entusiasmo Martha trabaja en su negocio de venta de abarrotes y productos de belleza; ella le dedica a su negocio alrededor de 10 horas y puede atender hasta 25 clientes en el dia; ella cree que le va bien en su negocio porque es muy amable con los clientes y porque tiene mucha fe y eso la ayuda a salir adelante.

Martha está muy agradecida con los prestatarios Kiva ya que gracias a la ayuda que le han brindado ella podrá comprar mercadería para su negocio como abarrotes (arroz, azúcar, fideos, enlatados, entre otros) y productos de belleza, con lo cual tendrá mayor variedad de productos y así podrá mejorar sus ingresos para poder seguir adelante y hacer realidad su más grande sueño: “Crecer en su negocio y que este sea más grande”.

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $6,715
    Average annual income
  • 100
    View loans »
    Peru Loans Fundraising
  • $56,733,750
    Funds lent in using Kiva
  • 2.6
    Peru Nuevos Soles (PEN) = $1 USD