Zoraida sells flowers from a market stand. She is 32 years old and says she has been selling flowers “for many years” now. A loan will help her purchase more flowers, candles, incense, and vases for her stand. She says that her flowers mostly come from Arequipa and Lima, and her personal favorite is the astromelia lily. On the side, Zoraida also sells food in the street. She is married with three children, including one baby, and she hopes to see all of her children become professionals.
Zoraida is receiving an individual loan as a member of the village bank "Comuzone I" in Cusco, which is located in the Andean mountains at 3,400 meters above sea level. The bank is in its 17th cycle with Asociación Arariwa.
About Asociación Arariwa
Asociación Arariwa is a large non-governmental organization that started offering microcredit in 1994 to improve the quality of life, skills and equity of the population in the rural Cusco region of Peru. Arariwa serves the southern Andean provinces of Peru, and is distinguished by its efforts to reach the very poor, who often live in isolated rural areas. Arariwa fosters village banking, supports savings accounts, promotes access to education, and empowers women entrepreneurs (who make up 78% of its borrowers).