Jamilla worked for many years as a caregiver in a home for the elderly but when her own mother became ill and needed care, she was forced to leave her job. In time, Jamilla found herself not only needing extra income but she also sorely missed work. Jamilla took the time to seek a new avenue for her skills, interest and need to make an income. With the help of her son and husband, she began selling women’s and children’s clothes and shoes from her home. She is now organizing an area specifically for her home-based shop. Jamilla gained customers from her neighborhood and through word of mouth. She is increasing her monthly income and developing a store based on her excellent fashion taste and products.
Jamilla needs this loan for shelving, closets, stock and an air conditioner.
Jamilla wants to see her home-based shop grow and further increase its clientele from surrounding neighborhoods.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.