Monicah is a 31-year-old single woman. She has a daughter who is 3 years old. She describes herself to be determined, focused and sociable. She operates a retail stall where she sells clothes. She has been involved in this business for 6 years. Her business is located within a favourable residential area and her primary customers are local residents.
Monicah describes her biggest business challenge to be inadequate funds for improving the business. She will use the Kes 20,000 loan to buy clothes especially children's wear worth Kes 20,000. Her business goal is to expand her business, selling all sorts of clothes and employ more staff.