Ealiya, from southern Israel, is married and the mother of six. She sells gold pieces from her home. Ealiya purchases the gold at wholesale prices and resells to customers.
She needed this loan to purchase stock and renovate an area of her home to utilize as her store.
In the future she wants to move her shop outside of her house and one day purchase a home of her own.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.