Zakayo is a married woman. She has a daughter who is two years old. She describes herself as ambitious. She operates a retail store where she sells items such as sugar, bread, juice, flour, tea leaves etc. She has been involved in this business for two years. Her business is located in a viable area which is conducive for business and her primary customers are local residents. She describes her biggest business challenges as the high prices of household staples and transportation costs.
She will use the KES 20,000 loan to purchase household staples. Her business goal is to venture into a transportation business so as to increase her income and to cut the costs of transport.