Mariam is a married woman. She has 3 children with ages ranging from 2 to 5 years. She describes herself to be customer friendly and understanding. Previously, she was involved in tailoring activities. She operates a retail store where she sells juice. She has been involved in this business for 6 years. Her business is located within a busy market and her primary customers are local residents. She describes her biggest business challenge to be low purchasing power during cold seasons. She will use the 20,000 KES loan to buy fruits for blending juice to sell. Mariam's dream and business goal is to be a supplier of juice to institutions like schools.