John is a 38-year-old married man. He has 2 children who range in age from 5 years to 8 years. He describes himself as determined.
John operates a grocery store where he sells fruits such as watermelons, mangoes, oranges, etc. He has been involved in this business for 5 years and employs 1 staff member. His business is located within a busy and viable market and his primary customers are local residents. He describes his biggest business challenge to be inadequate funds for improving the business.
John will use the KES 20,000 loan to purchase more fruits to sell. His business goal is to be a supplier of fruits within 5 years.