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Normal Isabel
Norma is 58 years old and she is a woman who has always looked for a way to get ahead, together with her children. She has always enjoyed spending time with them and providing them the best life possible.

Norma works 5 hours a day selling clothes, during which time she waits on about 6 customers. She likes this business very much because it has provided her with the income to take care of her children. Norma sells clothes for children and adults and she offers a large variety to her customers. They can select the clothing that they prefer, for themselves or to give as gifts for birthdays or other holidays.

With a loan from Kiva, Norma will be able to buy new clothing. She would like to buy clothing in different materials in order to meet her customer's demands and expand her clientele. Norma hopes to turn her customers into regulars, which would allow her to buy more clothes and earn the income she really needs in order to expand her business.
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La señora Norma tiene 58 años, es una mujer que a través del tiempo ha buscado la manera de salir adelante y progresar junto a sus hijos, ella siempre ha disfrutado pasear con ellos y brindarles la mejor calidad de vida posible.

Norma se dedica durante 5 horas al día a la venta de ropa, tiempo en el que atiende a un aproximado de 6 clientes, este negocio le gusta mucho ya que gracias a este ha pido generar el dinero suficiente para cuidar de sus hijos. Norma vende ropa para niños y adultos, lo que le permite tener gran variedad para sus clientes y así ellos puedan escoger la ropa que ellos decidan, ya sea para ellos o para regalarlo en cumpleaños o cualquier tipo de festividad.

Con ayuda de los prestatarios Kiva, ella podrá comprar nueva ropa, la misma que desea que sea de otro material para satisfacer necesidades de sus clientes y desde luego incremente el número de estos. Norma quiere que se conviertan en clientes fijos, lo que le permitirá comprar más ropa y lograr los ingresos que ella verdaderamente necesita para agradar su negocio.

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $12,000
    Average annual income
  • 101
    View loans »
    Peru Loans Fundraising
  • $57,944,700
    Funds lent in using Kiva
  • 2.7
    Peru Nuevos Soles (PEN) = $1 USD