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Raised in Hawaii, Veronica, 41, wanted to bring the relaxed feel of the island to her hometown of San Antonio by opening the hair salon, Hair in Paradise. "I don’t like the everyday-type salons,” Veronica said. What sets her salon apart, she said, is her hospitality.

By the age of 17, Veronica decided to get into the cosmetology industry. Shortly afterwards, she studied cosmetology in Hawaii. She studied cosmetology again when she returned to San Antonio in 2002. She has 23 years of hair styling experience and opened her business in 2005.

“Becoming an entrepreneur is something that I always wanted to do,” she said. “I worked in places where it’s been a lot of chaos. When you get women together, you get a lot of opinions. I wanted to have my own place to give customer service my way. I listen to the customers and give them what they ask for.”

This initiated Veronica’s new loan with ACCION Texas Inc. She plans to use it to purchase items from Hawaii to resell within the shop, as requested by her clientele, and to improve its Hawaiian paradise feel. Veronica also plans to update her shop with new paint and repair minor problems.

Continuing about her love for the industry, Veronica said, “I like working with hair and am comfortable with making people feel good about themselves.” She said, “If your hair looks good, you feel good. It’s gratifying to me to know I can do that.”

At Hair in Paradise, Veronica employs two other people: one receptionist and one stylist. As her business grows, Veronica plans to hire more employees.

Veronica said the loan will help her business grow and allow her salon “to be more inviting to my customers and make them feel more relaxed.”

A returning ACCION client, Veronica said previous loans affected her business positively. “ACCION is a good company,” she said. “The loan officers I worked with seemed interested in what I wanted to do. I felt comfortable with them.”

Those previous loans allowed her to make her salon more comfortable, have the necessities needed to build the shop and make it stronger.

Find Veronica on Facebook at or at her website,

Additional Information

About LiftFund

LiftFund. ( is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at

About United States

  • $54,800
    Average annual income
  • 32
    View loans »
    United States Loans Fundraising
  • $12,684,675
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $5,700 helped Veronica to purchase gift items to sell in her salon.
100% repaid
Repayment Term
27 months (Additional Information)
Repayment Schedule
Feb 21, 2012
Apr 23, 2012
Currency Exchange Loss:
Apr 16, 2014