Myrna is a 40-year-old mother who is engaged in direct selling of AVON, NATASHA, and MSE products in her village to generate income. She has three school-age children. Despite financial difficulty, she wants to continue sending her children to school because she wants them to earn degrees and become professionals someday.
Due to the high cost of commodities and school fees, Myrna aims to improve her business to increase her income. She wants to ask for additional capital of PHP 32,000 to buy lotions, body sprays, underwear, and roll-on to sell in her village. She believes that through her patience and sacrifices, she will improve the business and make it a viable and profitable source of income.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.