Kennedy is a twenty-four year old married man. He has a son who is two years old. He describes himself as social and friendly. He operates a retail store where he sells electronics. He has been involved in this business for three years and employs one staff member. His business is located in a shopping centre and his primary customers are local residents. He describes his biggest business challenge to be insufficient funds for improving the business.
He will use the KES 20,000 loan to buy more cables and earth rods. His business goal is to run several similar electronics shops within five years.