Subihiya is a 50-year-old mother of six from northern Israel. She has run a book and gift shop for several years and now is diversifying her store to strengthen its sales capability. While books are still a popular item, Subihiya has seen a drop in sales and profit and has decided to begin including additional items in her store. There is a degree of seasonality to her merchandise and after careful consideration of what customers need and want from the store, she is expanding. Her first addition is to include sportswear, gifts and school items.
Subihiya needed this loan to expand and diversify her merchandise to purchase sports shoes, toys, clothing and perfumes.
In the future Subihiya wants to continue to stabilize her sales and add school uniforms and supplies. She is proud of her accomplishments but knows if she wants her business to remain profitable, she must adapt.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.