Loise, age 38, operates a retail business, selling milk. She has been involved in this business for three years. Her business is located within an estate near an urban area and her primary customers are the local residents. She describes her biggest business challenge to be inadequate funds for improving the milk-selling business. She has two children, ages three and five years old.
She will use the Kes 20,000 loan to buy milk to offer for sale. Her business goal is to run a milk bar retail business within five years. She describes herself as someone who loves her work.