Jovita is motivated to work hard by her favorite saying: try and fail, but don’t fail to try. Jovita is 58 years old, married, and blessed with one child. Her husband is a farmer working in the Philippines. Jovita runs a sari-sari (variety) store business.
With her desire to earn a higher income and have a better quality of life, Jovita started another business, which is cooking glutinous rice to sell in the market. She is happy that she has kept this business going for 23 years now.
Jovita wants to earn more income to save for her family in case of future emergencies. She wishes that she could sell more glutinous rice in the market, but she doesn’t have enough capital to make her wish a reality. Hence, she is asking for a loan of PHP 30,000 to buy glutinous rice, sugar, wrappers, and some other ingredients for her business.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.