Rose is a 52-year-old widowed woman. She has 4 children with ages ranging from 15 years to 32 years. She describes herself to be a religious woman.
Rose operates a grocery store where she sells items such as bananas, onions, and tomatoes. In addition, she also provides rental house services. She has been involved in this business for 7 years. Her business is located in a viable area and her primary customers are women. She describes her biggest business challenge to be insufficient funds to improve the grocery store. She will use the KES 20,000 loan to pay for the renovation of the rental houses. Rose's dream and business goal is to own another rental house within 5 years.