Veronica is patient and an optimist mother of four. She is patiently generating a minimal income from her sari-sari (variety) store, but is still determined to pursue it. Merlito, her spouse, is her partner in the business. She revolves her daily profit and part of it goes for meals and allowances of her children. She needs to improve her sales, which is why she is asking for a loan of PHP 25,000 to buy soft drinks, canned goods, biscuits and bread to sell in her store. This additional merchandise will help increase her sales capacity and therefore increase her income too.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.