Due to issues of modesty, Efaf asked her son to be pictured with her camera. Efaf is a 39-year-old mother of four. Through a special training program in her community, Efaf has been trained in professional photography. She has been working as a freelance photographer with success. Current and potential customers in her neighborhood and surrounding area have requested Efaf to expand her services to include filming of special events, weddings and additional photographic services. After researching the potential of such an expansion and examining any existing competition, Efaf decided to make the investment.
She needed the loan to purchase additional equipment including a video camera, digital camera, lighting and CDs.
Efaf wants to continue and expand her business and one day open a photography studio.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.