Janet is a married woman. She has three children with ages ranging from two to nine. She describes herself as optimistic. She operates a retail store where she sells cereals. She has been involved in this business for six years. Her business is located in a busy market and her primary customers are local residents that visit the market. She describes her biggest business challenge to be the high prices of cereals.
Janet will use the KES 20,000 loan to purchase more cereals for resale. Janet's business goal is to be a wholesaler within five years. She hopes that in the future, she will have a stable income.