Isaac is a married man. He has three children whose ages range from five to twelve. He describes himself as an ambitious man. He operates a retail store where he sells home product such as sugar, salt, wheat flour, tea leaves etc. He has been involved in this business for two years. His primary customers are local residents. He describes his biggest business challenge to be the high price of household items.
He will use the KES 20,000 loan to buy more household items for resale. Isaac's business goal is to be a wholesale distributor of household goods within five years.