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Fanny Betty
Fanny is the woman in the photo. She is 29 years old and has a 5 year old little one. She loves her daughter very much, and she does her utmost to be vigilant and provide her with all of the necessary care. For personal reasons Fanny separated from her husband. Therefore, she decided to get ahead with only herself and her daughter.

In order to be able to pay for all of her expenses she has been selling footwear by catalog for two years. During this time she has learned how to manage this type of business. She currently works an average of eight hours a day. During that time she tends to between two and five customers.

To make sure that her customers return to shop with her Fanny offers them easy payment arrangements. She also provides the necessary guarantee of the products sold. Basically she goes out of her way to provide good service.

With the help of this loan she will be able to buy, in advance, various shoes to sell. This will cut down on the time the orders take to fill. When her income starts to improve she will buy a showcase. When she manages to increase her sales she will get enough money together to have her own house for herself and her young daughter.
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La mujer que ustedes pueden apreciar en la fotografía es Fanny, una mujer de 29 años, que tiene una pequeña de 5 años, a la cual ama y se desvive por estar pendiente de ella y darle toda la protección y cuidados que necesita. Por algunas razones personales Fanny se separó de su esposo y es por ello que decidió salir adelante sola con su hija.

Para poder solventar todos sus gastos, se dedica a la venta de calzados por catálogo desde hace 2 años, tiempo en el que ha aprendido sobre el manejo de este tipo de negocio, en la actualidad ella labora un promedio de 8 horas diarias, tiempo en el que atiende entre 2 y 5 clientes. Para asegurarse de que sus clientes volverán a realizarle compras ella les brinda facilidades de pago como también la garantía necesaria de los productos vendidos, pero básicamente se desvela por brindar una buena atención.

Con la ayuda de este préstamo, ella podrá realizar la compra anticipada de varios zapatos para su venta y así disminuirá en el tiempo en la atención de los pedidos, cuando sus ganancias empiecen a mejorar realizará la compra de un exhibidor y logrando incrementar sus ventas logrará juntar el dinero suficiente para tener una casa propia para ella y su pequeña hija.

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $6,715
    Average annual income
  • 112
    View loans »
    Peru Loans Fundraising
  • $56,753,850
    Funds lent in using Kiva
  • 2.7
    Peru Nuevos Soles (PEN) = $1 USD