Genaro is a man who has a nine-year-old son and who really enjoys watching movies with his son and wife. He has always done his best to get ahead, but for personal reasons, he couldn't study to become a mechanic like he wanted to. But with time and dedication, he was able to start a small business. He was determined to get ahead and to demonstrate that he could support and take care of his small family.
Currently, Genaro has two jobs, one is in public transportation, and the other, to which he dedicates the most time, is selling animals. He does this for most of the day and makes monthly sales to his customers. He knows that his business is successful because he learned to gain the loyalty of his customers, and they are recommending him to others.
With the help of the Kiva lenders, Genaro will be able to purchase many more animals to sell. With a lot of effort and dedication, he will accomplish his biggest dream: to have a lot of livestock and to build his home with his income.
Genaro es un hombre que tiene un pequeño de 9 años y disfruta mucho de ver películas con su hijo y su esposa. Él siempre se ha esmerado por poder salir adelante, pero por motivos personales no pudo estudiar lo que deseaba “Mecánica”, pero con el tiempo y dedicación pudo encontrar un pequeño negocio, estaba decidido salir adelante y demostrarse que podría mantener y cuidar de su pequeña familia.
Actualmente Genaro tiene 2 empleos uno que consiste en el transporte público y al otro, al cual le dedica mayor tiempo, es a la venta de animales, esta actividad la realiza la mayor parte del día y realiza ventas mensuales a sus clientes, él sabe que su negocio tiene éxito porque aprendió a fidelizar a sus clientes y así mismo logró que ellos pudiesen recomendarlos.
Con ayuda de los prestatarios Kiva, Genaro podrá realizar la compra de muchos más animales para vender. Con mucho esfuerzo y dedicación logrará su gran sueño: “Tener un gran ganado” y construir su casa propia mediante sus ingresos.
About Caja Rural Señor de Luren
Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.