Jesse is a married man. He has 2 children. He describes himself as a principled man. He operates a nissan through which he provides transportation. He has been involved in this business for 2 years. His business is located along a busy road and his primary customers are local residents. He describes his biggest business challenge to be high price of inputs such as fuel. He will use the KES 20,000 loan to purchase spare parts. Jesse's business goal is to buy another car within 5 years.