Elena is one of 12 members of the village bank “Luz del Sur”, located in the Andean highlands of Cusco. Elena is 44 years old and married with three children, ages 1.5, 10, and 19. Elena owns a small stand in the market where she sells clothing and accessories. Her shop offers styles for both children and adults, as well as items such as lipstick, nail polish, belts, and shoes.
Elena has run her business for 10 years, and is requesting a loan in order to purchase more inventory for her shop. Elena hopes that her success will allow her to pay for her children’s education and to remodel her house.
About Asociación Arariwa
Asociación Arariwa is a large non-governmental organization that started offering microcredit in 1994 to improve the quality of life, skills and equity of the population in the rural Cusco region of Peru. Arariwa serves the southern Andean provinces of Peru, and is distinguished by its efforts to reach the very poor, who often live in isolated rural areas. Arariwa fosters village banking, supports savings accounts, promotes access to education, and empowers women entrepreneurs (who make up 78% of its borrowers).