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Cecilia
52-year-old Cecilia lives in the city of Cartagena and has a store which she set up 15 years ago. When she took her first steps in business, she focused on selling underwear. She was studying at the time and it was easier for her to do this. When she got married in 1980 her husband, who had a lot of experience (because he used to work in a store,) shared his knowledge with her and encouraged her to start her own business. She gradually bought sheets and toiletries which she sold to her first customers who were neighbors. She did very well. With her savings, she acquired display cabinets one by one and started to diversify her product range until she turned the business into what it is today a 'general store' where, in addition to a variety of merchandise, she also sells food, provisions, soft drinks, etc. Right now, her wish is to continue growing her business and this is why she has requested a Kiva loan (her first loan from Fundación Mario Santo Domingo). She will use it to buy school supplies and food products in larger quantities, making the most of the fact that it is the first school term of the year which is a good time to sell these products. Traditionally she has done very well at this. Cecilia's goal is to continue growing her business and to promote it further with adverts via the latest technology. With this business and both Cecilia and her husband's work, they have managed to support their two children who are now 27 and 28 years old.
View original language description ↓
Cecilia de 52 años vive en la ciudad de Cartagena y tiene una tienda, que inició desde hace 15 años. Cuando dio sus primeros pasos hacia la actividad comercial, estaba enfocada de vender ropa interior, porque estudiaba y se le facilitaba hacerlo de esa manera y una vez contrajo matrimonio en el año 1980, Su esposo con una gran experiencia en el mercado, (porque trabajaba en un almacén) le aportó su saber y estimuló el emprendimiento de su negocio tiempo después. Así fue como, poco a poco, comprando sabanas, productos de aseo vendió a su primera clientela de vecinos con quienes le fue muy bien. Con sus ahorros fue adquiriendo una a una las vitrinas y empezó su diversificación de productos hasta llevarla a lo que es hoy en día “una tienda Miscelánea” donde vende además de mercancía variada, ranchos, víveres, refrescos, bebidas etc. En la actualidad su anhelo de crecer sigue latente y esta es la razón por la cual acude a un credikiva, primer financiamiento que hace a la Fundación Mario Santo Domingo, con el cual comprará útiles escolares y víveres, en mayor cantidad, aprovechando el primer trimestre del año, que es la época para vender estos productos y a ella tradicionalmente le va muy bien. Su meta es continuar creciendo y hacer mayor publicidad desde avisos con tecnología de punta. Con este negocio y el trabajo de Cecilia y de su esposo han logrado sostener a su familia conformada por 2 hijos, hoy en las edades de 27 y 28 años respectivamente.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 510
    View loans »
    Colombia Loans Fundraising
  • $14,967,675
    Funds lent in using Kiva
  • 1,792.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,750 helped Cecilia to buy school supplies and food products in larger quantities.
100% repaid
Repayment Term
20 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Feb 15, 2012
Listed
Feb 23, 2012
Currency Exchange Loss:
Covered
Ended:
Sep 17, 2013