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Juana, age 57, is a single mother. She has three children, ages 29, 26, and 25. She lives in the Victoria neighborhood in Choloma, Cortes.

Juana sells general merchandise like second-hand clothes, toys, shirts, and general merchandise (powder, toothpaste, combs, handkerchiefs, stuffed animals, and flowers, etc.). She got this business three years ago with the help of her sister, who gave her some of the products and a place to start.

She is managing to get ahead with a lot of dedication and good administration. She has generated income, which has allowed her to keep working. She devotes eight hours a day to her work.

Juana has had ten loans with ODEF. She is now requesting her eleventh loan for 15,000 lempiras in order to be able to stock up with merchandise like stuffed animals, decorative cups, and artificial flowers.

Her goal is to buy a place in an area where she will have more customer demand.
View original language description ↓
Doña Juana tiene 57 años de edad, es madre soltera, tiene 3 hijos de 29,26 y 25 años de edad, vive en la colonia victoria, Choloma, Cortes.
La actividad económica de Doña Juana es la venta de mercadería en general como (Ropa de segunda mano, juguetes, camisas y achinería (talcos, pastas, peines, pañuelos, tazas, peluches, flores etc.). obtuvo hace 3 años este negocio con la ayuda de su hermana que le proporciono parte de los productos y un local para empezar, logrando salir adelante con mucha dedicación y buena administración ha generado ingresos que le han permitido seguir trabajando. Dedicando 8 horas diarias.
Doña Juana ha tenido 10 préstamos con ODEF, ahora solicita su préstamo número 11 de 15,000 lempiras para poder surtir con mercadería como peluches, tazas decorativas y flores artificiales.
Su meta es comprar un local en un lugar donde tenga mas demanda de clientes.

Additional Information

About Organización de Desarrollo Empresarial Femenino Financiera, S.A.

This loan is administered by Organización de Desarrollo Empresarial Femenino Financiera, S.A. (ODEF), a Kiva Field Partner in Honduras. A leader in the microfinance sector since 1985, ODEF strives to combat poverty by offering a wide array of financial services to low-income men and women. The organization works with its parent NGO, ODEF OPD, to provide training and technical assistance to impoverished microentrepreneurs. By incorporating the entire family unit in this process, ODEF OPD aims to improve the standard of living through the creation of profitable enterprises. Visit ODEF’s partner page for more information.

About Honduras

  • $4,800
    Average annual income
  • 30
    View loans »
    Honduras Loans Fundraising
  • $8,936,725
    Funds lent in using Kiva
  • 19.1
    Honduras Lempiras (HNL) = $1 USD

Success!! The loan was 100% repaid

A loan of $800 helped Juana to buy merchandise like stuffed animals, decorative cups, and artificial flowers.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Feb 10, 2012
Feb 22, 2012
Currency Exchange Loss:
Oct 16, 2012