Rudia is 35 years old, married and the mother of four children who range in age from 6 to 16 years old. She describes herself as decisive and very focused on her business, a grocery store where she sells vegetables such as onions, kale and tomatoes. She has been in this line of work for two years and has a great location which allows her to sell a lot of produce to people in her area. She also sells milk as a way to increase her income. Her biggest challenge is a shortage of money, which is why she is applying for a loan for KES 20,000 to buy more vegetables to sell. Her goal is to open a wholesale grocery store within the next five years.