Maliha is from Israel’s southern region. She lives and works in a Negev town. For over 20 years Maliha worked in agriculture, carrying out back-breaking jobs for low wages. In 2008, she opened a small mini-market that serves her neighborhood. The mini-market proved successful and now she is expanding it, introducing a larger range of products.
Maliha needed this loan to purchase stock and expand her mini-market.
In the future, Maliha wants to continue and expand her market and become a general store that serves not only her neighborhood and surrounding area but the entire city.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.