Jackson is a 46-year-old married man living in a permanent house in Fort Portal, Uganda. He has a produce store that he started ten years ago. He started buying and selling coffee, which is how he managed to raise money to start a produce store. In spite of his progress, he faces a challenge of price fluctuation, inflation, and seasonal customers. Jackson's dream is to educate his children and diversify his business. Jackson needs the loan to buy maize for resale.