Samira opened a grocery store 22 years ago. This is her only source for living and covering her children expenses. She is a hardworking woman with a very good reputation. She works hard to improve her family's social and financial situation by improving her business.
Samira was introduced to Kiva partner Al Majmoua through her loyal customers in order to apply for as loan to invest in improving her business.
But Samira thought of something bigger than improving her store: she is planning to start a new business with the money she's going to get. She will open a mobile shop and let her older daughter take full responsibility in managing it. Samira will supervise and teach her daughter the best way to attract customers, and how to keep them loyal. She will make sure that this loan sprouts another project in the future.
About Al Majmoua – Lebanese Association for DevelopmentThe Lebanese Association for Development – Al Majmoua is Lebanon’s leading microfinance institution and the oldest Kiva partner in Lebanon. Al Majmoua’s vision is to “be the leader in creating an inclusive financial system where all people in Lebanon have access to affordable services.” Given Lebanon's diverse population, Al Majmoua lends to all nationalities, provided legal residency. The strong financial position achieved to date has allowed Al Majmoua to steadily lower its pricing over the years.
Based on the belief that non-financial services play a complementary role in improving the quality of life of the most vulnerable entrepreneurs, Al Majmoua has established a solid Business Development Services program for both borrowers and non-borrowers with a focus on women and youth.
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