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Gregoria Catalina
Gregoria lives with her husband, a driver, and her son, who is a university student, in the Chijini area located twenty minutes from the city center. She sells domestic appliances such as plasma television sets and sound equipment. She has between 20 to 50 customers in different areas, including those working in public and private offices. She takes orders from her customers, which she pays for up front and later collects weekly or monthly, increasing the price depending on the time taken to collect payment.

The interesting part of her business is that she asks the customers to choose their product instead of doing what other people do, which is buy the products first then try to sell them. Her way of doing things ensures the customers are always satisfied since they are the ones who directly choose what they want to buy. Gregoria is requesting a loan to buy plasma TVs wholesale so she can deliver the orders to her customers.
View original language description ↓
La señora Gregoria y su familia su esposo que es chofer y su hijo que se encuentra en la universidad, viven en la zona Chijini ubicada a veinte minutos del centro de la ciudad. Ella trabaja vendiendo diferentes electrodomésticos a crédito como ser televisores plasma, equipo de sonido. Tienen un promedio de 20 a 50 clientes en diferentes zonas e inclusive en oficinas públicas y privadas. Ella habla con sus futuros clientes y ellos hacen diferentes pedidos que ella paga y luego va cobrando de manera semanal o mensual con un incremento por el tiempo que tarden en pagar. Lo mas resaltante de esta actividad es que ella hace que sus clientes elijan los productos que desean y no así como hacen otras personas que primero compran los productos antes de ofrecerlos. Además esto asegura que sus clientes estén satisfechos ya que son ellos los que elijen de manera directa lo que van a adquirir. La Sra. Gregoria En esta oportunidad solicita el préstamo de dinero para la compra de televisores plasma por cantidad para entregar pedidos de sus clientes.

Additional Information

About Emprender

Emprender has been working in Bolivia since 1999. It is dedicated to becoming a key tool in the development of its clients and the improvement of their quality of life. Operating in three of Bolivia’s major cities – La Paz, Cochabamba, and Santa Cruz – Emprender offers both urban and rural clients the opportunity to obtain financial products tailored to fit their needs and businesses. These products include housing loans, salary loans, “opportunity” (short-term) loans, and higher education loans. To better the quality of life for its clients and non-clients through non-financial services, Emprender offers free medical consultations and health classes given by trained doctors.

About Bolivia

  • $5,500
    Average annual income
  • 158
    View loans »
    Bolivia Loans Fundraising
  • $33,524,975
    Funds lent in using Kiva
  • 6.9
    Bolivia Bolivianos (BOB) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,100 helped Gregoria Catalina to buy plasma TVs wholesale.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Dec 30, 2011
Jan 30, 2012
Currency Exchange Loss:
Jan 15, 2013