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Herminia
Herminia, age 60, is a very hard-working woman who generates income through her business. She sells products that are promoted through specialized guides or magazines. These publications offer perfumes, bedspreads, household items, and a general assortment of products. She sells mainly on credit in agreed upon payments that are adjusted to her customers’ common-needs and those of her business.

Her business of selling miscellaneous merchandise is in her house, which is to the south of the city. It is in a neighborhood that combines formal and informal productive spaces, large stores, and sporting venues like the Estadio Metropolitano (Metropolitan Stadium) where good Colombian soccer is played. It is called the National Selection House of Colombian Soccer.

Herminia undertook her business adventure in 1977. She did this because, as a woman who is head of her household, she needed to generate income in order to get her two children ahead. They are now adults.

Her main customers are friends, referred customers, and relatives. She gives them payment installments of between 15 and 45 days. They help her respond to the competition with references; they are the best spokespersons for her business.

Herminia’s business’s operating expenses are relatively low. She shares the family expenses with her son, who works independently. Hermninia handles a recovery of accounts receivables rate according to the type of business being conducted. She has the discipline to constantly invest in her business. This allows her to generate enough profit to cover the expenses.

She is currently applying for a Kiva loan, her first loan with the Fundación Mario Santo Domino. She will use the loan to buy clothes for Carnival season, perfume, accessories, and a variety of products. She will do this to make an offer that impacts her customers. She will take advantage of the seasons when sales increase because of the joy and celebration that the Carnival generates with its folkloric groups that participate in parades. All of the citizens pour into the streets to see the Battle of the Flowers parade and other popular activities during this fiesta.
View original language description ↓
Herminia de 60 años es una mujer muy trabajadora que genera ingresos a partir de su negocio, mediante el cual vende productos, que promociona a través de guidas especializadas o revistas; entre las líneas de que ofrece están los perfumes, sobrecamas, artículos para el hogar y variedades en general, mediante la modalidad de crédito principalmente, pactado en plazos ajustados a necesidades comunes de sus clientes y de su negocio. Su miscelánea está ubicada en su propia casa, localizada al sur de la ciudad, en un barrio que combina espacios productivos formales e informales, grandes superficies, locaciones deportivas, como el Estadio Metropolitano, donde se practica el buen futbol de Colombia y es llamado la casa de la Selección nacional de Futbol de Colombia.
Herminia emprendió su aventura de negocio desde el año 1977, porque como mujer cabeza de hogar debió generar ingresos para salir adelante con sus dos hijos, hoy ya adultos. Sus clientes principales son amigos, referidos y familiares, a quienes otorga plazos que oscilan entre los 15 y 45 días y que le ayudan a responderle a la competencia con referidos, pues son los mejores voceros de su trabajo. El negocio de Herminia presenta gastos operativos relativamente bajos, sus gastos familiares los comparte con su hijo, quien es trabajador independiente; Herminia maneja una recuperación de cuentas por cobrar acorde con el tipo de negocio que desarrolla, y tiene disciplina de inversión constante en su negocio, lo que permitirá generar las utilidades suficientes para cubrir los gastos. En la actualidad está aplicando a un credikiva, primer financiamiento que hace ala Fundación Mario Santo Domingo, para comprar ropa ajustada a la temporada de carnaval, perfumes, accesorios y variedades, para hacer una oferta que impacte a sus clientes, pues aprovechará una de las temporadas en la cual se incrementan las ventas, por el derroche de alegría y fiesta que genera el carnaval, con sus grupos folclóricos que participan en los desfiles, donde toda la ciudadanía se volcará a las calles , a ver pasar la batalla de flores y otras actividades populares propias de esta fiesta.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 481
    View loans »
    Colombia Loans Fundraising
  • $15,251,825
    Funds lent in using Kiva
  • 1,812.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $625 helped Herminia to buy clothes for Carnival, perfume, and accessories.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Jan 24, 2012
Listed
Jan 30, 2012
Currency Exchange Loss:
Covered
Ended:
Feb 15, 2013