Fred is a 50-year-old married man. He has three children with ages ranging from 19 to 30 years. He describes himself to be aggressive. He operates a retail store where he sells charcoal. He has been involved in this business for 15 years.
Fred's business is located in a fast-growing area and his primary customers are residents. He describes his biggest business challenge to be insufficient funds to improve the retail store. He will use the KES 20,000 loan to buy more bags of charcoal to sell. Fred's business goal is to be selling charcoal in wholesale within five years.