Prisca is a 63-year-old married woman. She has 5 children with ages ranging from 15 years to 38 years. She describes herself to be a visionary woman. She operates a retail store where she sells cereals such as maize, beans and peas. She has been involved in this business for 5 years. Her business is located within a busy market and her primary customers are walkins and repeat. She describes her biggest business challenge to be the poor infrastructure of roads when delivering the cereals and accessing the area of operation by customers.
She will use the Kes 20,000 loan to purchase more maize and beans for selling. Her business goal is to buy a pick up van within 5 years to aid in the delivery of cereals to customers.