Majda is a married woman and mother of six children. Three of them are married and raising their own families. Majda is a skilled and talented artist. Several years ago, she dedicated herself to a better future and completed her Bachelor’s degree in Art Education for Special Ed students. She worked in this field and slowly began a small business on the side. Unfortunately, due to lack of business management knowledge, Majda made unfortunate business decisions and did not succeed in creating a successful business. Currently Majda coordinates art classes and is re-entering the business field. She has recognized her mistakes, undergone business training and, with the help of KIEDF’s staff, is developing a thriving business. Majda designs jewelry, candles and baby gifts in her village. She is opening a store for her products and already has a good customer base.
Majda needed this loan for rent for her store and to purchase raw materials for candles, jewelry and baby gifts.
Majda sees her business growing and wants to one day be the premier designer in her village. More immediately, she sees her business expanding and serving surrounding villages and areas.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.