This is 43-year-old Prince. He is married to a businesswoman and has two children aged 10 and 4 years old. In 1990, Prince established his essential drugs business. He began his business because after finishing high school, he joined his family in business in Kono. Since then, he decided not to further his studies and within years, he proved to be a good businessman. Unfortunately, the war broke out and rebels entered Kono. He ran to Makeni with nothing in his pocket. There he started working for friends until he raised some funds to start his own business fresh. Working six days a week and 10 hours a day, he earns about Le 2,985,000 every month from this business. He would like a loan in the amount of Le 5,000,000 . Prince has already received and successfully repaid one loan and now requires a new loan in order to buy panadol - 2 cartons @ Le540,000, eat fine syrup - 2 cartons @ Le500,000, hunger up syrup - 3 cartons @ Le300,000, relief pain tabs - 2 cartons @ Le700,000, and solotone - 2 cartons @ Le310,000. He hopes that this loan will enable him to increase his monthly profits by approximately Le 497,000 . In the future, Prince plans to open an advance pharmacy.
He feels good because it is helping organize him. He wants to see his children have a good education. It wills greatly as it another source of generating income. Fluctuation in foreign currency is his major problem. Competition is not great because only two of them are in the same line of business in that area. He serves patients with prescriptions from hospital and retailers. He serves about 60 people per day. His store is licensed and he does not sell illegal drugs. He treats his customers with respect and patience. His suppliers are located in Freetown where he goes once per week and in Conakry twice a month to buy in large quantity. He usually goes by public vehicle. He uses his profit to develop his unfinished building and the rest as an addition to his capital. A rise in the cost of goods affects him greatly because as cost prices change, he has to change his selling price as it affect his customer buying pattern. He offers quality products.
He serves people around the city, at least 60 people per day, His business is popular as he treats his customers with respect and fairly He is assisted by family members. He buys his goods in Conakry twice per month and in Freetown once every week. He thanks you for your support.
About the Association or Rural Development
The Association for Rural Development (ARD) is one of the leading microfinance institutions in Sierra Leone. Established in 1989, ARD has offered individual and group loans to support small-scale businesses across the country for two decades. You can learn more about ARD on its partner profile page, support the organization and its staff by joining the ARD lending team, or lend to another one of its borrowers currently raising funds on Kiva.