Dudu is married and has a 17-year old child who is in school. She has been working with Maya for 2 years and has 4 years of experience selling organic cleaning agents. Dudu’s customers include households and businesses.
Dudu struggled initially because her customers were hesitant to buy from a local organic cleaning agent company. However, she gained her customers' trust over time through free trials, and Ersag is now a well-known company in the local organic cleaning agent market. Dudu opened her store with Maya financing and she wants to use the new loan to buy more products in bulk at a discount to increase her profits.
In the future, Dudu wants to become a manager responsible for the Eskisehir territory with the same company. In addition, Dudu wants to support her 4-person family financially. Dudu is very ambitious and inspires confidence.
Translated from Turkish by Maya volunteers
Dudu evli ve 17 yaşında okula giden çocuğu var. Dudu, Maya ile 2 yıldır çalışıyor ve 4 yıldır organik temizleme ürünleri satıyor. Dudu’nun müşterileri ev hanımları ve iş dünyasını içeriyor. Dudu ,başlangıçta organik temizlik ürünlerinden almak istemeyen müşterilerle çok mücadele etti. Dudu,zamanla müşterilerin güvenini kazandı ve şimdi Ersag denince organik temizleme ürünleri olarak biliniyor. Maya’dan aldığı kredi ile ofisini açtı. İnsanlar onu rahat bir ortamda buluyorlar.İletişim ve satış çok daha kolay oluyor. Gelecekte, bu firmada Eskişehir müdürlüğü olmayı düşünüyorum. Dudu Hanım,4 kişilik bir aile . Eşine maddi konuda destek oluyor,kızının okul masraflarını karşılıyor. Hırslı ve güven verici.
Although Turkey is one of the largest economies in the region, it has not reached its potential for microfinance investment. Deficient legal structures for microfinance credit initiatives and lack of quality information about microfinance demand and structure in Turkey are the largest obstacles to improvements in the field. Under these challenging conditions, Maya provides group and individual loans to low-income women who lack access to the financial services they need in order to start or improve their own small-scale businesses. Maya, established in 2002, was Turkey’s first microcredit program. Maya is Kiva’s first Field Partner in Turkey and posted its first loans in August 2011. Headquartered in Istanbul, Maya has four branch offices. For more information, visit Maya’s partner page.