Saida is a 52-year-old widow from northern Israel. She began selling baked goods, pickles and other food products from her home to a few customers from the area. Saida decided she wanted to develop her skills and create a business activity. She began focusing on her baked goods.
Saida has expanded her customer base and has gained a strong, loyal clientele. After much urging by her customers, who wanted to purchase more of her products, Saida decided to professionalize her business.
She needed this loan to purchase a professional stove, a refrigerator, supplies and packaging for her baked goods.
Saida wants to continue to develop and improve her products. She wants to take baking and pastry classes from the Carmel Chef School.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.